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Age is just a number for Mini


WHEN the first classic Mini - made in Birmingham, England - was launched onto the market in August 1959, none of the people involved at the time could have imagined that the concept of a revolutionary small car would turn into one of the automotive industry's most impressive success stories, stretching over a period of 55 years.

Two models were presented, which differed solely in their radiator grilles, hub caps and paint finishes, namely, the Morris Mini Minor and the Austin Seven. Designer, Alec Issigonis' concepts were both simple and ingenious, such as: Loads of interior space combined with minimum exterior dimensions, four seats, perfect driving properties, low fuel consumption and reasonable pricing. These brilliant ideas had an impact that was to extend into the 21st Century.

The brand's underlying principle was confirmed once more when it was revived with the market launch of the Mini in 2001. A superior concept gained popularity in a range of different forms and eventually became firmly established. Since then, Mini has combined the classic values of the earlier generations with the demands of a modern automobile. Very few vehicle concepts have survived for such a lengthy period, or gained a comparable level of popularity, and no other concept has been applied to such a wide variety of versions as is the case with the Mini.

All models share unsurpassed elegance, highly stable value retention, unbeatable handling, outstanding safety, unrivalled sporty flair, an expressive and instantly recognisable design and uncompromising quality at premium level. The combination of different qualities is as modern today as it was 55 years ago and the concept is younger than ever.

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