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BAW takes on local taxi market

03.06.2013

BAW SOUTH AFRICA is hoping to grab a share of the local taxi market by introducing a new 16-seater minibus taxi, which will be assembled in South Africa. It’s called the Sasuku, which means ‘we are departing’ in Zulu.

BAW is being very secretive about the styling, as the press release only came with close-up shots of the exterior and interior. Not that it matters, as there’s only so much you can do with a 16-seat box.

The Sasuku is a fully equipped high-end model with a 2.7-litre petrol engine. BAW claims an engine output of 110kW and 235Nm of torque, which compares nicely with its rivals. BAW is pricing the Sasuku at 15% below that of the main competitors, but with many features and service plans that don’t come as standard on those cars.

The market value of the added features and service plan is claimed to be in the R70 000 region. BAW also states that most of these unique items are a first in the taxi segment.

The list includes a touch-screen on the centre console with a Radio/CD and a DVD player, which plays films via a fold-down TV screen mounted on the forward ceiling. The system will be able to broadcast live television once the switch to digital transmission has been made. A GPS system is also included as standard.

The Sasuku will retail for R275 990, which includes a 2-year/200 000km service plan and 2-year/100 000km warranty. Service intervals are every 10 000km and will be undertaken via a one-hour express service concept.

Article written by Autodealer
03.06.2013
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