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BMW 1 Series sedan not for SA

18.07.2016

The internet has be a buzz with images of a BMW 1Series sedan. We here at Autodealer got very excited when we heard about this new model. It makes sense for BMW to release a car like this seeing as though Audi has an A3 sedan and Mercedes-Benz has the CLA. So what can we expect form the 1-Series sedan?

Well, after consulting a BMW representative we can confirm that the car will only be available within the Chinese market. Sad face…

So what is the reason for this? Well, the sedan concept was extremely popular in China, for example in 2015 61% of all BMWs sold in China were sedans. This makes perfect business sense to release the 1 Series sedan in that market. The segment is also growing rather quickly and demand is growing. Unfortunately we follow a more European buying style which means that we prefer hatchbacks.

What are we missing out on?

The 1-Series Sedan features the latest range of powerful and tech-leading engines with electronic technology from BMW  also being  available. As a model ready for production, the 1-Series Sedan maintains design elements of the concept car, including BMW's typical body proportion. The Sedan is instantly recognisable as a BMW. It has a concise BMW face with double kidney grille as well as LED double round headlamps and brand emblem in a very present, sporty and modern interpretation. The characteristic BMW design language is also shown in the sporty, emotional and modern-looking silhouette with Hofmeister kink.

After the successful launch of the BMW X1 and the BMW 2-Series Active Tourer, the 1-Series Sedan is added to the model range. With that BMW offers even more attractive entry-level models for its customers. This will further help to expand the company's product substance and competitive advantage. We wish it was coming here though.

Article written by Autodealer
18.07.2016
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