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BMW reveals the face-lifted 1 Series

05.03.2015

WE LOVE driving the BMW 1 Series hatchback. It’s fun to drive, premium and practical. We obviously love driving the hot M135i version the most. Do you want to know why we love to drive these cars? It’s so that we don’t have to look at them.

The BMW 1 Series has always had a questionable front face that never really blended with the rest of the models in the family. The 2 Series for example is absolutely stunning. Thankfully though BMW has given the 1 Series a much needed facelift and we are very happy about that.

BMW has extensively modified front and rear-end design of the new 1 Series. A newly designed BMW kidney grille and larger air intakes help to emphasise the car's dynamic potential in familiar BMW style. Headlights with a significantly flatter geometry play a similar role. They come with LED daytime driving lights as standard and can now be specified in full-LED specification as an option. The rear lights have also been completely remodelled. They now display the "L" shape characteristic of BMW models and reveal LED-powered lights. Elsewhere, the sophisticated design of the upper centre console with the controls for the radio and climate control system are foremost in accentuating the premium ambience on board the new BMW 1-Series.

The interior hasn’t changed much and that’s okay; there’s still a sophisticated and premium ambience when you step inside the 1 Series. Under the bonnet there are even more expressive, sporting and efficiency-focused engines for the new BMW 1 Series model range. The new BMW 1 Series model range has been enhanced by the addition of the latest generation petrol and diesel units with three and four cylinders. The torquey and high-revving engines with BMW TwinPower Turbo technology, team up with rear-wheel-drive - still a unique selling point in the compact segment - to deliver a suitably intense driving experience. And an even broader spread of standard equipment, an output boost for the six-cylinder in-line engine powering the BMW M135i M Performance Automobile and cutting-edge innovations from BMW ConnectedDrive, also imbue the brand's hallmark characteristics with renewed vigour.

We are delighted that BMW has done something about the 1 Series. It looks so much better than before and now it won’t need to feel ashamed when parked next to a family member. We are not sure when BMW South Africa will introduce this face-lifted model into our market but follow us on Twitter and Facebook for more details.

Article written by Autodealer
05.03.2015
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