The announcement was made in Tokyo at a press conference. The agreement is effective immediately and includes activation in connection with the Rio 2016 Olympic Games. In addition, Bridgestone has been granted sponsorship activation rights in Brazil, Korea, Japan and the United States through to 2016.
Beginning in 2017, Bridgestone's activation rights will extend globally and will include the Pyeong Chang 2018 Olympic Winter Games, the Tokyo 2020 Olympic Games and the Olympic Games to be held in 2022 and 2024 in cities yet to be elected by the IOC. The agreement also includes the activation rights at any Youth Olympic Games which may be held during the term 2017 to 2024.
Bridgestone will provide the likes of seismic isolation bearings used to protect structures from earthquake damage, non-motorized bicycles and a range of tyres to the organisers of each competition.
Bridgestone CEO and Chairman of the Board, Tsuya said, "As a global corporation, Bridgestone is excited to partner with the entire Olympic movement. A group of organizations that not only brings together the world's athletes at the greatest athletic festival, but also blends this celebration of sport with a spirit of service to community, social responsibility, a respect for diversity and a commitment to the fundamental principles of Olympism."