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Car winner chooses money for studies instead of a job

11.03.2016

Casey Hornsby of Durban not only won a new Tata Bolt after winning the recent Win-a-Bolt national promotion, but also got a very worthwhile contribution of R25 000 towards her studies.

Casey, a second year B Com student at Varsity College Westville, took the cash instead of a job with Tata Motors, as she first wants to complete her studies before starting to work.

Besides the generous contribution towards her studies, Casey has been offered an interview with the possibility of an internship with Tata Motors when her studies are completed.

The competition, which ran from October 2015 to the end of January, offered the winner not only a new Bolt hatchback, but also a job with Tata Motors. 

Entrants were required to create their own Bolt advertisement highlighting their love for this small hatchback, a new arrival in South Africa from Tata Motors. 

The entrants had to ensure that the advertisement involved a real Tata Bolt by either going to a dealership or attending a shopping mall activation.

The advertisement could take the form of an image, a video or an article which had to be uploaded to www.boltpromotions.co.za.

Entrants were encouraged to share their entry and drum up votes. Entrants who got more than 100 votes and who had driven a test car or engaged at a mall activation qualified as a finalist. 

All the finalists were then loaded onto Facebook for a final round of public voting in which the advertisement with the most votes was declared the winner.

The finalists had also been requested to send their CV to Tata Motors because a job with the company was part of the prize. 

The job would be relevant to the winner’s qualifications. In this case the winner will be engaged in an internship in the marketing department at Tata Motors.

“We were delighted at the response to this competition which required all the entrants to try and think out of the box,” commented Kyri Michael, the CEO of Accordian Investments, which markets Tata cars and light commercials in South Africa.

“What was particularly encouraging was the high number of younger people and those looking to buy their first new car which entered the competition as this is our target market for the Bolt.”

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11.03.2016
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