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Citroën’s goes wild with Rubis

17.04.2013

CITROËN will be unveiling its DS Wild Rubis concept car just a few days before the Shanghai Motor Show, where it will also go on display.

Wild Rubis is the latest expression of the DS line, joining the DS3, DS4, DS5 and the Numéro 9 concept car. It sublimates the genes of the DS line with its unique and inimitable style, sparking our imagination and our emotions, with a touch of sophistication and exceptional finish. The Wild Rubis concept car is the forerunner of the future DS SUV.

This unique and captivating take on the SUV is a subtle combination of power and refinement. A strong and bold statement, this latest chapter in the story of the DS line is as wild and rebellious as it is refined and sophisticated.

Designed to be driven by full-hybrid plug-in technology, the Wild Rubis concept is packed with technological innovations that will be on show in Shanghai.

Designed in Paris, the world's fashion and jewellery capital, the Wild Rubis concept car is a new expression of the DS line. Its unique profile combines the powerful lines of an SUV with the refined codes of the DS line.

Measuring 4.7m in length, 1.95m in width and 1.59m in height, the brand's latest creation boasts an exceptionally long wheelbase of 2.9m. Impressive dimensions that convey power and strength invite onlookers to step inside and meet the needs of executive customers looking for a feature-rich and versatile vehicle. Sitting on 21" wheels, the DS Wild Rubis promises remarkable emotions at the wheel.

The front of the car is characterised by the three-dimensional relief of the radiator grille, decorated with a DS emblem that is underlined by a shaft of light.

The grille then flows into the unique full-LED headlights, made up of three mobile lighting modules, surrounded by scrolling indicator lights at the base and a tuning fork-shaped light signature on the edge. It’s a real jewel that gives the Wild Rubis abold, hypnotic and unique stare.

The new arrangement of the lights at the rear appears to be part of the raised tailgate. Just like a jewel, the glass of the rear lights is encased in chrome, further enhancing the light signature. The sense of perfection is heightened by the subtle lighting effect on the DS emblem, creating an impression of depth. The foot of the sculptural rear tailgate is highlighted by the chrome finish, incorporating the twin exhaust pipes.

Every detail has been addressed with the utmost care, making the Wild Rubis concept car a worthy heir to the 1955 DS that embodies all the refinement of the DS line in style. All the distinctive traits of the DS line are concentrated in this concept car. The most expressive include the side chrome signature, the multitude of sculptured details in the metal, the front and rear light signature and the finish of the noble materials, such as the guilloche pattern on the hub caps. 

Article written by Autodealer
17.04.2013
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