Revealed at the Auto Expo in New Delhi, this new B-segment compact car features premium design and segment-redefining smart and safety features.
With the global unveiling of the Figo Concept, Ford aims to set new standards for quality and craftsmanship in the B-segment, aiming to exceed the expectations of consumers in emerging markets. Created at less than four metres long, the concept displays a purposeful presence and a no-compromise aesthetic that continues Ford’s design leadership in the compact-car market globally.
The Ford Figo Concept builds on the automaker’s compact car offerings and shows how Ford plans to face rapidly growing global demand for compact vehicles. Despite its rapid growth, this segment will remain highly competitive as increasingly savvy buyers look for ways to make their money go further.
From a styling front, the front trapezoidal grille strongly communicates Ford’s design DNA and shapes the vehicle’s hood, giving it a powerful look. Moving rearward, designers inclined the windshield as much as possible to give the vehicle a sleek, fast profile that communicates a high-end image. Bold, elongated and blacked-out headlamps accentuate the Figo Concept’s sporty appearance. In an example of the close attention designers paid to the smallest detail, a slight grain in the headlamp plastic enhances the parabolic shape inside. Sweeping, curved lines moving from the front to the rear of the vehicle create a sense of movement. Designers used light-catchers along the sides of the vehicle, giving the Figo Concept a robust and muscular presence.
The shape of the Ford Figo Concept is more than a design exercise: It was fine-tuned through hundreds of hours of wind-tunnel testing to improve aerodynamics and reduce wind noise, ensuring a quiet ride that will match the vehicle’s refined exterior. Aerodynamic tweaking has also resulted in a shape that maximises fuel efficiency, helping the Ford Figo Concept to slip smoothly through the air.
Smart design features like electrically adjustable power-fold mirrors are practical, helping to remove the stress of driving through a busy and congested environment. The mirrors’ flexible architecture prevents them from being broken off if bumped by another car or motorbike. Ford also designed the concept to feature unprecedented levels of safety for its class, further enhancing the driver’s peace of mind.
Moving inside, a spacious cabin filled with innovative stowage spaces, the Ford Figo Concept delivers surprising features that bring the promise of tomorrow’s technologies to drivers of compact vehicles. With an innovative device dock, the Figo Concept introduces a new way to store, mount and charge devices such as mobile phones, MP3 players and satellite navigation systems, seamlessly integrating them into the in-car entertainment system.
While this might only be a concept vehicle, it clearly shows Ford’s intentions. We just hope it goes into production soon and heads to our shores.