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Confirmed: Renault ending rebadged Dacias as part of premium push

05.09.2018

Renault’s Chief Designer has all but confirmed speculation that the brand will phase out equivalent Dacia badged models in markets such as Brazil and Russia in an attempt to go more upmarket.

Speaking to Automotive News Europe on the sidelines of the recent Moscow Motor Show, Laurens van den Acker remarked that while future Dacia models will continue to make use of Renault sourced underpinnings, the practice of selling the same models underneath both brands will come to an end.

His announcement comes after a report in June alleging that the second generation Duster would in fact be the last model to carry both Dacia and Renault badges, a claim that since been confirmed in favour of the latter.

According to van den Acker, both the next generation Logan and Sandero will be sold as Dacias in Europe, while the coupe-styled Arkana, which bowed in Moscow, will be badged as a Renault despite making use of the same B0-platfrom as the Duster and indeed the Kaptur.

Quizzed about the Arkana’s possible future in Europe, van den Acker stated that the model would initially be limited to Russia before going on-sale in markets such as China, South Korea and Latin America, as the automaker remains undecided on offering it on the Old Continent despite significant interest.

For now, the Arkana will go on sale with a choice of two engines, the new 1.3-litre turbocharged petrol co-developed with Daimler and the same normally aspirated 1.6 used in the Kaptur. In spite of being aimed towards emerging markets, the Arkana, at this stage, looks like a no-no for local introduction.

Article written by Autodealer
05.09.2018
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