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DS range showcases Citroen’s vigor

25.09.2014

CITROËN’S DS brand will reveal two new concept cars as well as two of its production cars. The DS range has been altered to fit the fashionable and stylish person. Citroën has decided to focus on breaking new ground in styling and sophistication rather than engineering and the DS has been styled to keep up with the latest fashion trends.

The production car section will consist of a special DS3 painted in a satin-finish, ink blue, with a glossy Onyx black roof, while the DS3 Cabrio is finished in glossy black with a blue soft top. Both will be sporting new front light signatures, as well as a range of new connected services.

The Concept cars consist of the divine DS and the DS 3 Ines De La Fressange’s Paris concept, which are based on the DS 3 and DS 3 Cabrio, respectively. The designing teams were given the freedom to fully express their creativity, which has resulted in a new philosophy for personalization named, 'hyper-typage.' Both these concepts feature the same interior with three different interchangeable interior trims, so that each customer can change theirs to directly reflect their personality.

Added to viewing the new cars, visitors will be able to experience the DS universe showing them the cars that are shaping the future of the DS brand as well as the new online services provided by DS Connect which include: MyDS Scan. A smartphone app that uses visual recognition to make operating the car easier as well as the DS Connect Box, a system designed for smartphones that supplies information on the car’s use, have all been added.

 

Article written by Autodealer
25.09.2014
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