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Datsun makes first appearance in Russia

28.08.2014

DATSUN, the newest automobile brand on the dynamic Russian market, celebrates its first appearance at the prestigious Moscow International Autosalon (MIAS) by showing two new models.

The Datsun on-DO sedan, launched earlier this year with the first customer deliveries due in September, will be joined by the brand-new Datsun mi-DO hatchback which will be given its worldwide launch at the MIAS. Sales of this dynamic new model are due to start early in 2015.

The brand-new Datsun mi-DO is a practical, yet sporty, five-door hatchback with a strong masculine appearance - bold, distinctive and cool. Among its standout features are its face, dominated by Datsun’s confident D-Cut grille and which, in turn, is flanked by dramatically elongated projector headlamps that stretch virtually from grille to fender to create a look that differentiates sedan and hatchback at a glance.

Although sharing the same wheelbase and front-wheel-drive chassis layout as Datsun on-DO, Datsun mi-DO is shorter overall to emphasise its driving dynamics. Both cars sit on a 2 476mm wheelbase, are 1 500mm tall and 1 700mm wide, but the new Datsun mi-DO is 3 950mm long compared to the Datsun on-DO at 4 337mm.

Datsun mi-DO is well equipped and comfort and safety have been priorities. Every version will have a driver and passenger airbag as well as ABS. Standard equipment will include a winter pack with heated seats and door mirrors while special attention has been paid to ensure road, engine and wind noise is kept to a minimum. Power comes from a 65kW version of Datsun’s 1.6-litre, while a four-speed automatic transmission is optionally available in place of the standard five-speed manual transmission.

All Datsun customers will benefit from market-leading support. So far, there are 25 dedicated Datsun dealers in key regions of the country with 75 more due over the next two years. Every car will be backed by a comprehensive three-year/100 000km warranty. To ease purchasing options, Datsun is offering a unique credit programme – Datsun Finance.

The names Datsun on-DO and Datsun mi-DO reflect the cars’ international heritage, encompassing Japanese, English and Russian themes. DO is a Japanese word that means ‘moving’ and also refers to a ‘way’ of doing things and ‘on’ is the Russian word for ‘he’ while ‘mi’ sounds like the English word ‘me’ and personalises the car. Put together in Russian, they underline the individuality and personality of both cars.

Article written by Autodealer
28.08.2014
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