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Datsun ready to Go

15.07.2013

Datsun recently unveiled its first car since the brand was revived for the 21st century. Called Go, it will go on sale in India in early 2014.

This five-door, front-wheel drive hatch is powered by a 1.2-litre engine paired to a five-speed manual transmission. 

The Go will be 1 635mm wide, 1 485mm high and 3 785mm long, making it perfect for inner-city conditions.

Datsun say the Go has been built to meet the needs of recent rising group of optimistic customers in high-growth markets who seek better value propositions. Customers like these demand a certain amount of standard specification and it seems the Go won’t disappoint. Not much is known about the car at this point, but Datsun has revealed that it will feature a Mobile Docking Station for smartphones, so occupants can browse through their pictures, or listen to music.

“When a customer buys his first new car in countries like India, Indonesia, Russia and South Africa, first he dreams about it. To realize the dream, customers need to have access, feel a sense of belonging towards the Brand. Also, as this purchase will represent a significant part of their disposal income, it is important for them to have full trust in the brand and the product. So dream, access and trust are key values for which the Datsun brand stands now,” said Vincent Cobee,the man entrusted with the reintroduction of the brand.

Datsun models will be individually developed for different markets, but the concept will follow a common inspiration. Datsun GO will be the first of several Datsun models that will be launched later in 2014 in Indonesia, Russia and South Africa.

More information will be available closer to the start of sales.

Article written by Autodealer
15.07.2013
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