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December vehicle sales up on previous year

09.01.2015

YOU may remember the sales results in November 2014 showed something a bit out of the ordinary. That was that Ford’s Ranger had, for the first time, outsold the stalwart Toyota Hilux. We are the first to admit there was a promotion running on the Ranger which may have caused this, however, in December the Ranger came close again with 3 003 Rangers sold versus the 3 343 Hilux models that were shifted.

Vivo takes the title

The Hilux may have overtaken the Ranger again but it lost out this time to the Volkswagen Polo Vivo for the best-selling vehicle crown for December 2014 as the budget VW racked up 3 547 sales during the month.

As for the rest of the salesthe market recorded some 51 461 units, an improvement of 4 979 vehicles or a gain of 10.7 percent compared to the total new vehicle sales of 46 482 units during the corresponding month of December, 2013.  Below, we see a table that shows a breakdown of the industry’s sales patterns since the economic downturn in 2009.

 

Aggregate annual industry sales by sector, over the past six years, were as follows –

 

 

Sector

 

2009

2010

2011

2012

2013

2014

2014 / 2013

% Change

Cars

258 129

337 130

396 292

442 604

450 296

439 179

-2.5%

Light Commercials

118 159

133 756

149 301

160 174

167 996

173 790

+3.4%

Medium Commercials

    7 229

   7 557

     9 218

    10 104

  11 584

11 021

-4.9%

Heavy, Extra Heavy Commercials, Buses

 11 705

14 464

   17 438

   17 737

  19 340

20 533

+6.2%

Total Vehicles

395 222

492 907

572 249

630 619

649 216

644 523

-0.7%

(From 2012 onwards, sales for GWM were included)

 

2015 projections

The outlook for 2015 remains one of marginal growth in domestic sales as NAAMSA predicts that new vehicle sales volume growth during 2015 could improve by around 4.0 percent.  These projections are based on expectations of an improvement in South Africa's economic growth rate to between 2.0 percent and 2.5 percent in 2015, relative stability in automotive industry industrial relations, stable interest rates and credit ratings as well as prospects for moderating consumer price inflation. 

 

These positive factors will be offset to some extent by higher than inflation new vehicle price increases as a result of the weakness in the Rand for most of 2013 and during 2014 against major international currencies.  Below we see a table with the projected new vehicle sales for 2015.

 

 

Sector

 

2009

2010

2011

2012

2013

2014

2015 Projected

Cars

258 129

337 130

396 292

442 604

450 296

439 179

452 500

Light Commercials

118 159

133 756

149 301

160 174

167 996

173 790

181 000

Medium Commercials

    7 229

    7 557

    9 218

  10 104

  11 584

11 021

11 500

Heavy, Extra Heavy, Commercial Buses

  11 705

  14 464

  17 438

  17 737

  19 340

20 533

21 500

Total Vehicles

395 222

492 907

572 249

630 619

649 216

644 523

666 500

Article written by Autodealer
09.01.2015
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