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FCASA re-structure the end for Dodge and Chrysler

09.10.2017

After months of speculation, the local arm of Fiat-Chrysler Automobiles (FCA) has announced that it would no longer be marketing vehicles under the Chrysler and Dodge badges in South Africa.

In as statement, FCA South Africa (FCASA) CEO Robin van Rensburg said the decision comes as a result of a shift in "principles" from FCA in the United States in no longer producing models in right-hand drive, but added that existing customers will still receive backing via its franchise dealers.

He stated that the focus would now be on its remaining brands, Abarth Alfa Romeo, Fiat, Fiat Professional, Mopar accessories division and Jeep, with the first new model under the next strategy expected to arrive being the Alfa Romeo Stelvio SUV towards the end of this year.

Having already launched the Fiat Tipo and revised Panda earlier this year, as well as the Alfa Romeo Giulia in March, FCASA will switch its attention for 2018 to the Jeep brand with the arrival of the new Compass in the first quarter, the updated JL Wrangler a short while later and the 527 kW Dodge Charger Hellcat powered Grand Cherokee Trackhawk likely towards the end of the year.

In addition to revisions being carried out to keep other model line-ups fresh, FCASA will also extended its dealership footprint to include showrooms in Sandton, Fourways, Menlyn and Durban with a shift in head office location due to take place in the second quarter.

"The future for FCA in South Africa is certainly an interesting one, my management team, indeed my entire staff complement, have their work cut-out for them and I am confident that we will succeed. FCA’s brands have succeeded in the past, and, will once again, become a force to be reckoned with in the local market and we look forward to travelling this road with our customers, dealers and partners," van Rensburg said.

Article written by Autodealer
09.10.2017
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