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Fiat SA aims to leave deeper footprints in local market


FIAT Group Automobiles South Africa (Pty) Ltd, the importer of Fiat Professional light commercial vehicles is extending the brand reach locally during the course of 2016 and beyond through a concerted brand awareness and vehicle introduction campaign aimed at customers and dealers.

Along with the launch of a completely new pickup in the competitive “bakkie” segment, Fiat Professional will also offer face-lift derivatives of the existing Ducato and Doblo model ranges. The Fiat Fullback one-ton bakkie, to be offered in single or double cab variants and powered by petrol or diesel engines, will be introduced during the first half of 2016. 

The Fullback was launched to the world’s media at the Dubai Motor Show and the bakkie will extend the versatile Fiat Professional vehicle range that includes the Doblo and Fiorino vans, as well as the Ducato van, minibus and motorhome chassis-cab derivatives. The bakkie follows in the highly successful tyre-tracks of the half ton Fiat Strada that was sold locally until 2012.

To read more about the Fiat Fullback bakkie click here

All Fiat Professional products are sold and serviced through selected Fiat dealerships countrywide.

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Article written by Roelof de Jonge
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