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Ford to axe B-Max in favour of EcoSport

25.07.2017

A surprise local introduction two years ago after being on sale in Europe since 2012, Ford has announced that it will be ending production of the B-Max compact MPV in September to make way for the EcoSport.

According to reports, the Detroit auto giant has cited the rapid slow-down in MPV sales relative to those of crossover SUVs as the main reason, although it has hired an additional 500 workers over the 1 000 announced earlier  this year to produce the EcoSport at its Craiova plant in Romania.

The plant, which has been building the B-Max and EcoBoost range of engines, and previously the first generation Transit Connect, will now solely produce the EcoSport for European markets, with the main difference from variants manufactured in India being the removal of the tailgate mounted spare wheel for a traditional bootlid.

With less than 500 units sold in South Africa last year and a mere 46 during the first six months of 2017, the Fiesta based B-Max has consistently rated as one of the slowest selling models in the Blue Oval's local line-up, often being eclipsed by the Mustang and troubled Kuga.

Article written by Autodealer
25.07.2017
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