Replacing the still strong selling but aged Mark VI that went on sale 12 years ago, the newcomer adopts the same front appearance as the recently refreshed Focus, with softer lines and a more modern rear facia seemingly inspired by the European spec EcoSport.
Shown in the sporty ST-Line trim, the Fiesta also debuted two new specification levels in the luxury Vignale and a crossover-like variant with black cladding and roof rails dubbed the Active. As before, the Fiesta will be offered with three or five doors although the former is unlikely to reach South Africa.
Inside, the smartphone inspired dash makes for a more modern layout with the button orientated infotainment system being scrapped in favour of touch screen display featuring SYNC 3 technology, Android Auto, Apple CarPlay and a B&O Play audio system.
Although Ford declined to provide details on engine options, revised versions of the Blue Oval's three and four cylinder EcoBoost petrol engines will likely be offered, as well as the recently shown 1.5-litre EcoBlue turbodiesel.
On the performance front, the fire-breathing ST is expected to ditch its current 1.6 EcoBoost for a smaller 1.0-litre, although this is yet to be confirmed. All three-pot versions will however come fitted as standard with cylinder deactivation for improved efficiency, effectively turning the engine into a two-cylinder.
Expect more details to be uncovered in the days and months.