General Tyre – which has been owned by Continental AG since 1987 – is undergoing a resurgence in South Africa with a focused campaign that aims to capture a larger share of the market.
Aimed at expanding its product line-up with new technologies and innovations, General Tyre has built a history of reliability and performance with a strong focus on value.
“We are building on this legacy with an up-to-date product range that employs the latest design and technology derived from the Continental Tyre group to provide customers with excellent levels of safety, performance, quality and reliability.
“This is matched to a strong value-for-money proposition that is crucial in our extremely competitive market, and gives buyers a wider range of choice,” said Niel Langner, marketing manager, Continental Tyre SA (CTSA).
Driving the re-launch is a host of new tyres including an addition to the passenger car segment with two all-new tyre ranges: the Altimax Sport and the Altimax Comfort.
Delivering affordability with handling and improved fuel efficiency, courtesy of low rolling resistance, the Altimax range was developed under strict European demands.
Joining this range is the General Grabber GT, which is the company’s latest offering in the rapidly growing high-performance SUV segment. It’s introduced alongside the award-winning Grabber AT and the rugged Grabber MT – both of which are already highly rated contenders in the all-terrain and mud-terrain 4x4 segments, respectively.
Having put the Grabber MT through its paces at a well-known off-road track near Harties, it’s clear that the range does perform under some trying conditions. The rugged nature of Grabber makes it capable of handling most challenges.
The brand, however, is constantly looking to innovate and two significant new features make their début on the Altimax and Grabber GT ranges as part of General Tyre’s Monitor Technology.
The Visual Alignment Indicator (VAI) allows vehicle owners to identify uneven wear within the first 1 000km of driving, highlighting potential wheel alignment issues and assisting in preventing premature wear.
The Replacement Tyre Monitor (RTM) represents an important innovation in driving safety. The tyre boasts the ‘Replacement Tyre Monitor’ inscription in the centre rib that changes to ‘Replace Tyre’ as the 3mm tread depth is reached, thereby indicating the tyre should be changed.
Growing the General Tyre range has been a core vision as the brand has already established a solid foundation in the light and heavy truck segments with a mix of bias and radial-type tyres, and these continue to be offered in the SA market in a variety of popular sizes.
The brand also enjoys a strong presence in the off-the-road (OTR) sector, particularly in the agricultural market. This is complemented by a vast array of specialist tyres for mining and earthmoving applications, as well as logging and road grading.