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Gifts in Transit - Ford and the Santa Shoebox Project


CAN you believe that it’s almost Christmas? Last weekend I was walking through the mall and I was greeted by Christmas decorations - I’m dreading the jingles, though! Some people have even started buying gifts – not me though I’m a last-minute kind of guy. Christmas is a great time of year but there are some people who won’t be getting any presents. Ford South Africa is trying to change this by taking part in this year’s Santa Shoebox Project.

For the second year running, Ford will be teaming up with the Santa Shoebox Project to bring Christmas cheer to needy children during the festive season. Each child will receive a gift specially packed for them – containing a toothbrush, toothpaste, a facecloth, soap, an outfit of clothing, educational supplies, a toy and some sweets.  In order to put smiles on little faces, Ford has decided to put its commercial vehicles to good and will be assisting the Santa Shoebox Project by delivering over 100 000 gifts to children in need in Cape Town and Gauteng.

Last year, the two Ford Transits enlisted to this good cause covered 7 911km, helping to deliver more than 110 000 boxes and this year, the job is expected to be even bigger.

The Transit Van and Transit Custom, both powered by Ford’s proven 2.2-litre turbo diesel engine, have a combined load volume of 15m³, providing enough room to accommodate more than 1 400 shoeboxes at a time to be transported to those in need.

The success of the Santa Shoebox Project is attributed to the personal nature of the giving. Each donated gift is addressed to a particular child – their first name, age and gender, made known to the giver. Delivery of the colourful loads is then co-ordinated by the organisers and carried out by Ford.

Ford fans and fans of the Santa Shoebox Project can follow the festivities by using the hash-tag #PresentsinTransit.

For more information on the initiative or to get involved, click here.

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Article written by Justin Jacobs
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