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Infiniti looks to expand Q range

09.09.2013

INFINITI has revealed the next step in its strategy to expand into new premium segments with the debut of the Q30 Concept at the Frankfurt Motor Show.

The sleek, seductive Q30 Concept is the design vision for a compact Infiniti vehicle with a contemporary, individualised character for a new generation of premium customers. The global compact premium segment is forecast for significant growth with the entry of young-minded affluent customers.

“We are becoming the younger, trendsetting brand, more relevant and more exciting,” said Johan de Nysschen, president of Infiniti Motor Company, Ltd. “Infiniti Q50, and now the Q30 Concept, deliver on this promise.”

Infiniti designers had the freedom to explore bolder, even more sensual sculpting, enhanced muscularity and playfulness, reflecting Infiniti’s approach as the seductive alternative to traditional premium automobile brands.

Infiniti Q30 Concept is the design precursor for Infiniti’s future compact premium entry. Infiniti has previously announced plans to produce a compact model in Sunderland, United Kingdom starting in 2015.

In addition to unveiling the Q30 Concept, De Nysschen announced the start of sales for the all-new Infiniti Q50 sports saloon in Europe. The vehicle will be go on sale as of mid-November.

Article written by Autodealer
09.09.2013
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