The Nissan Group of Africa’s premium vehicle division, Infiniti South Africa, was the official vehicle partner of the campaign, which saw CEOs sleep on hard ground with some cardboard and a sleeping bag. The night of the 18th June was one of the coldest nights of the year, in Johannesburg.
Mike Whitfield, managing director, Nissan Group of Africa, encompassing the Infiniti and Datsun brands, also participated in the event.
“This is an event that unites competitors,” said Whitfield of his participation in the SleepOut, proceeds of which will go to the Girls & Boys Town Foundation. “It also unites Nissan’s three distinct brands, which cater for a range of offerings that suit everyone’s pocket.”
To boost the R100 000 SleepOut participation fee, Nissan Group of South Africa also encouraged a spirit of volunteerism throughout the organisation.
“Infiniti got the ball rolling and it’s up to the rest of us to run with it and make a difference in the lives of those less fortunate than ourselves,” said Whitfield.