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JLR to introduce new naming monikers from 2018


Jaguar Land Rover (JLR) is reportedly set to introduce new model nomenclatures favouring power outputs over engine displacement.

According to Britain's Auto Express, the new naming strategy, set to be implemented on all 2018 models, comes after an example of the F-Type was spotted sporting the designation P380 AWD, referring to it being petrol powered, have 380 pferdestarke (PS) or 280 kW, and all-wheel drive.

The publication also claims that the new badging could be branched out to the Range Rover Velar, whose range of diesel engines will carry the model designation D180, D240 and D300, likely replacing the TD and SD monikers used on various Land Rover models until now.

JLR's switch comes just over a month after Audi announced that all models from the new A8 up will have a two digit power denotation instead of engine displacement, regardless if powered by petrol, diesel or equipped with a hybrid drivetrain.


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Article written by Autodealer
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