Claimed to elevate the SUV to a level it has never been before, the Urus takes its name from the wild ancestor of the domestic cow, Aurochs, with Lamborghini further describing it as a "super SUV" that also rates as its most versatile to date.
Said to take inspiration from the iconic LM002 aesthetically, the Urus, unlike the Huracan or Aventador, comes powered by a V8 engine, which also rates as the first forced-induction unit to make it into a production Lamborghini.
Displacing 4.0-litres, the twin-turbocharged mill produces 485 kW and 850 Nm of torque, which Lamborghini claims allows for a top speed of 305 km/h and 0-100 km/h in 3.5 seconds. A eight-speed automatic gearbox sends the amount of twist to all four wheels, with as much as 87% going to the rear wheels thanks to a rear Torsen self-locking centre differential and Torque Vectoring.
In addition to the same rear-wheel steering system as the Aventador S, the Urus ushers in a new six-mode drive selector known as Tamburo. These consist of Strada, Corsa, Neve (snow), Terra (off-road), Sabbia (sand) and Ego.
While the former modes are aimed at everyday use and maximum performance, the latter three are off-road specific and involves the Urus being raised when heading off the black stuff. Wheel sizes range from 21-23-inches with braking power coming from carbon ceramic discs with a 10-pistron caliper setup at the front and six-pistons at the rear.
Riding on the same MLB Evo platform as the Porsche Cayenne, Audi Q7 and Bentley Bentayga, the Urus ticks the scales at "less than 2 200 kg", and features a unique interior with a number of hexagonal details such as the air vents and door handles.
Highlighted by a TFT instrument cluster, the centre facia incorporates a dual-screen layout derived from the Audi A8, with the steering wheel featuring a vibration damper said to "enhance comfort". Notable creature comforts, either standard or optional, includes 18-way electric heated and cooled seats, 21-speaker 1 700 watt 3D Bang & Olufsen sound system, voice activation, automatic tailgate, surround view camera and LED headlights. Boot space is rated at 616-litres or 1 596-litres with the rear seats folded down.
Pricing for the Urus in Europe starts at €171 429 (R2 747 028) with delivers commencing early next year. Final availability for South Africa is yet to be announced.