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Naamsa winners and losers


DESPITE depressed marketing conditions, sales of motor vehicles (passenger cars and light commercials) continued to improve with an overall gain of 8.7% (47 703 units) for May compared to May 2012.

According to the latest National Association of Automotive Manufacturers of South Africa (Naamsa) figures, South Africa's Top Ten list has remained virtually unchanged, with Toyota still in the lead with 10 062 units sold. This is mainly due to great results from the Hilux (3 076 units sold), which occupies the number-one spot as South Africa's most popular vehicle.

Other good results from the company were achieved by the Etios (1 507), Corolla/Auris (1 458), and the recently launched RAV (406).

Running Toyota a close second, Volkswagen achieved total sales of 9 582 - an improvement of more than 1 000 units over the previous month when the it managed 8 436 sales. VW relied heavily on the Polo (2 688), Polo Vivo (2 645) and Golf 7 (572).

Paradoxically, the group's Amarok continues to struggle - selling only 503 units - compared to 589 in April. These figures are modest (for want of a better word) when compared with the light commercials offered by the other manufacturers/importers.

In third place, without divulging too many details regarding models, is Korean giant Hyundai/Kia, with 5 855 units sold, followed by General Motors in fourth spot, having moved Ford (fifth) down one place.

GM sold 5 586 units thanks mainly to Cruze (546), Trailblazer (413) and Spark (464). The Isuzu KB also did well with 1 364 units sold.

Ford's fifth place was achieved by Figo (1 247), Fiesta (829), and Focus (413) as well as Mazda3 (515). The company's flagship Ranger range sold 1 621 - slightly down on April's 1 787.

Leading the bottom half of the Top Ten is Nissan (3 529) - achieved by Juke (336) and Micra (422), as well as the Nissan NP300 (517).

In seventh place, German luxury brand BMW (2 489) once again outperformed arch-rivals Mercedes-Benz (1 901) and that without the benefit of a light commercial in their lineup. BMW's volume seller, the 3-Series (1 119) easily defeated the Mercedes C-Class of which a credible 985 were sold. For Mercedes, the recently launched A-Class also performed well with 223 units sold.

The last two places on the Top Ten list was a swop-around with Honda taking ninth place (1 112 units) ahead of Renault on 1 094. Honda achieved this by improving on April's mediocre figures of 831 to 1 112.

Other highlights in the Naamsa figures point to prestige German sports car maker Porsche which sold 263 units in May - one unit better than April's 262! Noteworthy was the fact that the company's SUV flagship, the Cayenne, went to 120 new owners - 19 more than the total sales of 101 units registered by Subaru.

It remains to be seen, however, if June sales will be able to maintain this momentum.

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