Lexus has done this with its new offering, the ES 250 that’s set to arrive in the luxury marque’s local line-up in November this year.
First introduced in 1989, the Japanese-built ES is now in its sixth generation and is officially the world’s best-selling Lexus sedan. Justin Ryan, general manager Lexus SA, says the addition of the new ES serves to reinforce Lexus' ongoing commitment to customers and innovation.
"The introduction of ES to the local market is a direct result of customer demand for a more accessible, value-oriented luxury offering from Lexus and we are pleased to have secured not one, but two options for them while simultaneously expanding our innovative hybrid vehicle portfolio (the ES 300h will be available on order).
With a price set to slot in just below the newly launched IS range, the ES resembles everything a Lexus is renowned for, from the spindle front grille to the striking L-Finesse-inspired features.
As is the norm with Lexus, standard features are aplenty, but what has changed is the powertrain. The ES 250 is powered by a new 2.5-litre Dual VVT-i twin-cam four-cylinder engine that produces 135kW and 235Nm of torque. With the aid of a standard six-speed auto, the ES 250 does the century sprint in under 10 seconds and can exceed 200 km/h. The ES 300h sees a 2.5-litre single VVT-i twin-cam Atkinson-cycle four-cylinder unit (118kW and 213Nm) joining hands with a 105kW electric motor.
The Lexus ES 250 is set to go on sale in November and pricing will be confirmed closer to the launch.