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Peugeot reveals all-new 308


PEUGEOT recently revealed the first images of the all-new 308, a car it hopes will lure people away from Volkswagen and Toyota dealerships.

Exterior wise, it’s much classier and elegant than the model it will eventually replace. The front is dominated by an evolutionary reinterpretation of the floating front grille found on current Peugeot models. Slim full-LED headlamps are standard on the majority of trim levels. The rear is instantly recognisable thanks to the three lion claws drawn by the rear LED lamps.

Peugeot’s engineering teams have developed the interior of the new 308 around the concept of the i-cockpit. It claims the experience will be intuitive and relaxing to the driver, allowing him/her to focus entirely on the road. The compact steering wheel and head-up instrument layout mean that information can be clearly, easily and safely read, looking over rather than through the wheel.

The highlight of the new 308’s cabin is the 9.7-inch touch-screen interface, which removes much of the need for physical buttons and switches and brings together many of the infotainment controls in one place for ease of use and to create a contemporary and uncluttered interior. The generously sized cabin also sets a new size standard for its class.

Peugeot states that it has made great strides in terms of powertrains, leading to significant reductions in Co2 emissions. As a result, this new 308 establishes an environmental benchmark, with one model offering Co2 emissions as low as 85g/km.

The New Peugeot 308 will make its world premiere at the Frankfurt Motor Show in September, when more information about the new range will be released. Sales will start shortly afterwards in mainland Europe and from January 2014 in the UK. South Africa should receive it shortly after.

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