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Peugeot’s super frugal 208


PEUGEOT have never denied the impact the recession has had on the brand. It revealed that it has had a rather tough time weathering the storm, but importantly, has managed to survive.

Now, Peugeot South Africa’s new-vehicle sales in 2013 continue to sparkle - and the demand for the latest-generation 208 sub-compact hatchback is one of the key factors. 

Driven by its frugal running costs and funky design, the 208 is aimed at those individuals who thrive on being different. Available in the 1.2- and 1.6-litre variants, the 208 is quickly becoming a cornerstone for the brand and with the arrival of the 208 GTi in upcoming months, the French marque has a lot to look forward to.

But it’s not just about selling cars, according to Peugeot. It’s about creating a lasting relationship with the customers. It’s for this reason that it has aggressively added the Peugeot Premium Plan, a five-year full maintenance offered on all new Peugeot models, including the 208. It’s offerings like this that shows the brand’s commitment to the owners of its products and also offers buyers additional value and ownership peace of mind.

Furthermore, the Peugeot brand is continuing to expand its local footprint with a revamped dealer network, which has played an important role in the substantial improvement of customer satisfaction levels, while also attracting new local investment, with the opening of new dealerships in Nelspruit and Cape Town.

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