These internationally acclaimed awards recognise aesthetic form, innovation and groundbreaking ideas. The two Hyundai winners were chosen from an entry list of 4 815 products from 53 countries.
“The Red Dot award is widely recognised as one of the world’s most prestigious design awards and to receive two is a real honour. Distinctive design is helping us attract new customers and develop strong connections with them. It is also the ultimate expression of what Hyundai offers - cars that are both good to drive and to look at. The all-new Genesis and new-generation i10 introduce ‘Fluidic Sculpture 2.0’, Hyundai Motor’s evolved design philosophy, which will be featured in all future Hyundai models,” said Byung SeobLee, senior vice-president at Hyundai Design Centre.
This year’s Red Dot jury consisted of 37 experts from 24 countries, all independent qualified designers, university professors or journalists. This year also included design star Jimmy Choo for the first time. The selection of the Genesis and i10 marks the first Red Dot Design Award wins for production Hyundai models.
The Hyundai Genesis and i10 will be celebrated at the traditional Red Dot gala and subsequent Designers’ Night. A winners’ exhibition will present both cars to a wide audience from 8 July to 3 August before they enter the museum’s permanent exhibition.