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Sixty years on and the Citroën DS is more stylish than ever with the DS3

04.06.2015

THE Citroën DS3 has been with us for a number of years now and has been selling well in the global market. The DS range was first introduced way back in 1955 with the DS19. Since then the DS3 has also provided some worthy competition to the otherwise very dominant Mini. Now to compete in this fashion-focused market design is everything and the French do know a thing or two about style. To keep the DS3 looking fabulous, Citroën has tweaked the styling a little both inside and outside and they've also introduced a new engine.

One of the main changes to the exterior of the 2015 DS3 is a new and unique high-tech lighting system. The new headlights provide the DS3 with even greater visibility in both low and high-beam positions, with lighting of excellent quality that is also soothing on the eye. Three LED modules and a Xenon module are used to create a powerful, wide, uniform beam, for greater visibility and comfort when driving at night. The headlights also reduce energy consumption by 35 percent in low-beam mode and by 75 percent in high-beam. And with a standard lifetime of over 20 000 hours, the LEDs last twenty times longer than Halogen lights.

Citroën will be introducing a more focused five-model range line-up, which consists of a high-efficiency PureTech engine line up. The line-up offers a choice of four engines and two transmissions, together with three levels of standard equipment across all five versions.

The models are as follows:  

DS3 PureTech  60kW Design R239 900
DS3 e-THP PureTech  81kW Style R279 900
DS3 VTi 88kW Style Automatic R294 900
DS3 Cabrio e-THP Puretech  81kW Style R304 900
DS3 e-THP  120kW Sport R329 900

When it comes to the interior, Citroën has taken the decision to offer many features that used to be considered as options, as standard features now. This not only simplifies the ordering process but expresses significant value for money. There are various different interior specification levels regarding design on the different models. The top-of-the-range Sport model features perforated leather upholstery, instead of the cloth and Alcantara combination of the other DS3 models, while the gear lever and the door panels are also leather-trimmed. The manual air conditioning makes way for automatic climate control. For music fans, the DS3 Sport gets an upgraded Hi-Fi audio system, while the eMyWay satellite navigation system is standard, too. The remainder of the standard features list is the same as on the DS3 Style models.

The DS3 is also recognised for its comfort and convenience with five "real" seats and a generous boot, the largest in its category for both the hatchback and cabriolet versions. It also gains new features for city driving.

The DS3 will be offered in a choice of seven exterior colours, combined with a choice of either a white or black roof. The DS3 also comes with new pearlescent white body paint, rounding out the current colour range, as well as a new finish and new 17-inch diamond-cut alloy wheels.

The DS3 and DS3 Cabrio are the first models to be equipped with the PSA group's Active City Brake technology, an automatic braking system that avoids low-speed collisions. A short-range radar function at the top of the windscreen detects obstacles such as vehicles driving in the same direction (which will come in handy considering the fact that taxis are “playing chicken” on many of our roads lately) or stationary on the road ahead. At speeds of under 30km/h, the sensor activates the brakes automatically to avoid a collision.

The introduction of the 2015 DS3 line-up also coincides with the celebration of 60 years of DS heritage and despite its age the update DS3 looks better than ever. We just wish that customers would break out of the German mould and head on over to a Citroën dealership to discover a whole new way of thinking.

Article written by Autodealer
04.06.2015
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