Land Rover has introduced three new Special Edition variants of its pavement-hopping icon. Drawing inspiration from historically influential neighbourhoods in London, the new models, which will only be available in limited numbers, aim to attract discerning buyers, with their unique and fashionable cosmetic touches.
What exactly do these models entail? Well, Land Rover has sent us details on the colourful SW1 Colour Special Edition Evoque which offers co-ordinated features inside and out. It draws inspiration from South West London and is based on the current Dynamic body style. It will be offered in Firenze red with a contrasting Fuji white roof and gloss Fuji white 20-inch alloy wheels; stylish, Union Jack flag graphics in red, white and blue, feature on the rear spoiler and the white door-mirror housings. White tick decals also adorn the bodywork and the front bumper is finished in Santorini black. We bet this specific model won’t be very popular in a country like Zimbabwe.
The cabin features Ebony leather upholstery, door inserts, arm rests and fascia trim picked out with contrast Cirrus stitching. A stand-out anodised red finish is applied to the rotary shift controller and Command Shift paddles for the nine-speed automatic transmission. Headrests are finished with tags bearing the Union Jack flag colour graphic, and this is repeated on the carpet mats.
If that model doesn’t quite tickle your fancy then there is another special edition model that should help you stand out. The SW1 Monochrome Special Edition Evoque is a variation on the SW1 Colour, with all styling cues in black, white and grey. Based on the Pure body style, it will be available only with a Corris grey paint finish, and Santorini black contrast roof. Again, Fuji gloss white 20-inch alloy wheels and the white tick decals feature, while the Union Jack motif on the rear spoiler and door mirrors is a monochrome variation.
Inside, the SW1 Monochrome is finished in pure ebony grained leather. The red rotary control and shift paddles strike an eye-catching contrast. There are Union Jack motifs, which feature on the tread plates and key fob, while the carpet mats are emblazoned with a black and white rendition of the British flag.
Both SW1 Special Edition derivatives are currently on sale, with prices starting at R683 900 for the SW1 Monochrome and R781 800 for the SW1 Colour, however, these prices exclude the CO2 tax. Only 50 of each will make their way to South African showrooms. Each model is equipped with Land Rover’s 2.2-litre SD4 turbo diesel engine.
We do like the idea of a special edition Evoque but we’d love to see one styled with a more local feel, like a Boksburg or Rosebank theme. Let’s hope that Land Rover South Africa introduces one like that in the near future.