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Sports car icon celebrates its 50th - Porsche 911


THE PORSCHE 911 is the world’s most successful sports car, with over 820 000 built since 1963. The 911 has been at the heart of the Porsche brand for half a century now and has remained true to its roots in almost every way.

It’s a car that has been inspiring enthusiasts the world over since its debut as the model 901 at the IAA International Automotive Show in September 1963. Today it is considered the quintessential sports car. The 911 is also the central point of reference for all other Porsche series. Its DNA is evident in Porsche’s more recent models, the Cayenne and Panamera.

For each of its seven generations, the engineers in Zuffenhausen and Weissach have reinvented it, time and again demonstrating to the world the innovative power of the Porsche brand. Ferry Porsche once described its unique qualities: “The 911 is the only car you could drive on an African safari or at Le Mans, to the theatre or through New York City traffic.”

In addition to its classic lines, the 911 has always been distinguished by its advanced technology. From the first air-cooled 911s to the current models that feature electronic fuel injection, carbon ceramic brakes, seven-speed manual transmissions, one thing is clear: the Porsche 911 is a car that has evolved in its own unique way. It has kept its image while moving the game on and establishing itself as the benchmark in its class.

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