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Strong sales shown in October

05.11.2014

DESPITE reports of low economic growth, local vehicle sales showed resilience yet again. Domestic new vehicle sales for the month of October 2014 were 59 262 units which is an improvement of some of 2 654 vehicles or a gain of 4.7% compared to the 56 608 vehicles sold in the same period last year.

On the exports front, a new record of 32 165 units reflected a massive improvement of 7 973 vehicles or a gain of 33.0% compared to the strike affected industry total of 24 192 vehicles exported in October last year

Overall, out of the total reported Industry sales of 59 262 vehicles, 77.2% represented dealer sales, 14.3% represented sales to the vehicle rental Industry, 4.3% to government and 4.2% to Industry corporate fleets.

Those who pay attention to the vehicle sales figures from a model to model perspective will notice that in October the Volkswagen Polo Vivo outsold the stalwart Toyota Hilux to become SA’s best-selling vehicle for two months running while the battle in the small bakkie segment heated up between the Nissan NP200(1675) and the Chevrolet Utility(1445).

Other highlights include new entrant the Datsun Go which recorded first month sales of 583 units which is sure to increase while the new Mercedes-Benz C-Class stamped it authority in its segment with sales of 1789.

The recent strength in the domestic market could result in overall new vehicle sales for 2014 reaching levels similar to those recorded in 2013.

Article written by Autodealer
05.11.2014
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