The event is part of a series of autodealer Women's Choice Awards that began in Mpumalanga (initiated by the Lowvelder newspaper), and are now being rolled-out throughout South Africa. The event at Paardevlei on 1 November is the Helderberg/Boland leg of the series. A percentage of proceeds raised will be donated to Cotlands, an NPO caring for young children.
Putting ladies in the driving seat
Throughout the course of the day, ten women, who've been pre-selected from all walks of life, careers and industries, will act as judge and 'le femme critics' as they test drive, score and record their real-life comments and opinions about the featured cars. The cars will be driven over a short distance (10km) by each judge and then, upon their return, a questionnaire filled out. The totals will be calculated and categorised, with the purpose being to provide feedback. Dealerships and manufacturers will benefit from valuable insight into what a feminine cross-section of the community thinks and feels about their products.
Dealerships from around the Helderberg/Boland have been invited to participate and bring their newest and best-of-the-best SUVs for these women to try. The dealership's brand ambassadors and sales people will also be on hand to offer guidance and highlight the vehicle's attributes; and they too will be 'scored' by our women judges on their skills and product knowledge.
Winning the women vote
Did you know that it is a well known fact that women these days have a hefty sway in what car will grace the family garage? Gone are the days of offering feminine flourishes to impress. Tactics like trying to lure the female buyer with hot pink paint jobs and exterior embellishments, offering special interior carpets to protect high heels or designing the perfect stowage place for mascara tubes. Autodealer.co.za research shows that more than ever before, women are armed-and-dangerous when on the prowl for their next car purchase. They are educated on brands and specifications, they are well-researched with regards to price, engine specs, in-car technologies as well as Euro NCAP safety ratings.
Fun for all
So far, new cars from Philwest Volkswagen, Peugeot Stellenbosch, Kia Somerset West and Rola Chrysler, Jeep and Dodge will be on display at the autodealer Women's Choice Awards. Members of the public will be able to get up close and personal, by doing a walk-around and interior inspection with each model and make that they desire. Public test drives are by special arrangement. The event promises to be a fun day out for the entire family, entrance is free and there will be craft stalls, kids entertainment, wine tasting, coffee and treats on offer.
If you are a new car dealership in Helderberg/Boland region and wish to take part (and perhaps learn more about the feminine-auto-buying mind), please contact us through our Facebook page or call autodealer.co.za on 021 853 0133.