The event promises to be an exciting day out, is open to the public, and will feature ten influential women putting ten different hatchbacks through their paces.
The event is part of a series of autodealer.co.za Women's Choice Awards that began in Mpumalanga (initiated by the Lowvelder newspaper), and are now being rolled-out throughout South Africa. This event is hot on the heels of the successful one in Helderberg last November.
Throughout the course of the day, ten women, who've been pre-selected from all walks of life, careers and industries, will act as judge and 'le femme critics' as they test drive, score and record their real-life comments and opinions about the featured cars. The cars will be driven over a short distance by each judge and then, upon their return, a questionnaire filled out. The totals will be calculated and categorised, with the purpose being to provide feedback. Dealerships and manufacturers will benefit from valuable insight into what a feminine cross-section of the community thinks and feels about their products.
Dealerships from around the Northern Suburbs have been invited to participate at the Willowbridge Mall Tygervalley’s event and to bring their newest and best-of-the-best hatchbacks for these women to try. The dealership's brand ambassadors and sales people will also be on hand to offer guidance and highlight the vehicle's attributes; and they too will be 'scored' by our women judges on their skills and product knowledge.
Fun for all!
Members of the public will be able to get up close and personal, by doing a walk-around and interior inspection with each model and make that they desire. Public test drives are by special arrangement. The event promises to be a fun day out for the entire family.
If you are a new car dealership in Northern Suburbs of Cape Town and wish to take part (and perhaps learn more about the feminine-auto-buying mind), please contact us through our Facebook page or call Autodealer.co.za on 021 853 0133.