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Toyota pairs cars and music


Much as many people pair food and alcohol, Toyota South Africa has implemented a social media campaign in which its products will be paired with a particular musician. The social media campaign is aimed at millennials and music lovers and features 10 locally acclaimed artists to do live performances of their new or latest hits over a period of 10 consecutive weeks.

Toyota also claim that this will be a great platform for up and coming artists as during each slot, an A-list musician will have the opportunity to introduce a break-out artist. During some slots, an established artist may either perform their own track featuring the new artist or perform one of the break-out artist’s new tracks.

These performances will be streamed live on social media platforms, including Facebook, Twitter and YouTube. Each session will be approximately 10 minutes, streamed live from Toyota Live Studios featuring either a Toyota C-HR or RAV4 in the background.

Some of the big name artists featured in the campaign include Nasty C, Emtee, The Soil, Locnville, Nakhane Toure and Reason, while newcomers such as Blaklez, Msaki, Mque, B3nchmarq and Chad da Don are expected to hold their own. The shows will be streamed live simultaneously across Twitter, Facebook and YouTube – every Thursday at 14:30 – from 23 March until 25 May 2017.

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