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BMW 7 Series – a huge leap forward


THEY say that in order to control the future, you need to create it. BMW has done just that with its latest 7 Series model. This new flagship is not just a mere car - it's a technological showcase of what we can expect from BMWs of tomorrow - today. I travelled to Cape Town to become better acquainted with this rather handsome new Beemer.

Being the flagship model, the new 7 Series gives us insight into BMW’s next few years. The technology that leaves us awestruck now will soon filter down into other models. Here is an article about 5 new technologies offered on the new 7 Series that we did.

I'm going to focus on design, comfort, performance and features that stood out to me personally. 


The design of the car is unmistakably BMW and even more so, the 7 Series. It has a domineering appearance yet remains rather handsome. From the front, the prominent BMW grille now features a function where it closes the louvres, when parked; this eliminates onlookers from gazing into the radiator. It might sound pointless, but it does change the appearance of the car. 

Designers have left the exterior clean, which can be seen by the use of just two character lines, which run the length of the car. A feature I particularly like is the Air Breather surround in the front side panel which spawns a chrome trim strip that runs along the lower edge of the doors. This creates a high-quality accent - its horizontal form accentuating the car's finely balanced appearance. 

The two L-shaped light units at the rear not only feature LED technology but are connected to one another by a chrome bar, which extends the full width of the rear. Another classy detail can be found within the rear apron in the shape of exhaust tailpipes, framed by chrome surrounds.

The interior 

Opulence best describes the interior of the BMW 7 Series. The dashboard is a familiar element yet incorporates a few subtle design changes from other models. For instance, the buttons on the centre console are now silver, instead of black. There’s also a fair amount of wood and aluminium, which has been integrated throughout the cabin along with quality leather. 

The climate control system is now operated via a slim touch screen display, which not only feels elegant, but alludes to another feature on the car, which is a first for a big German luxury sedan; this being that the large dashboard-mounted infotainment screen is now touch sensitive. It also makes use of Gesture Control. This means that drivers can change the volume of the radio by swirling their finger in the air. They can also ignore a phone call and browse the updated iDrive system by swiping their hand left or right in front of the screen. The voice command has also been improved for better effectiveness. 

It's a tech fest! The new BMW 7 Series has 3 screens and a removable tablet.

Posted by on Thursday, 28 January 2016

Comfort and handling 

I wrote this article while sitting at the back of the 7 Series. The car makes use of various driving modes, namely: Eco Pro, Comfort and Sport. In most BMW models it’s the Sport mode which features a 'plus' for extra sportiness. In the 7 Series however it’s Comfort which features a plus mode, which enhances the comfort levels ever so slightly by adjusting the advanced air suspension settings. In Sport mode the car delivers that typical BMW driving dynamic that one would expect. I was impressed with how the car felt through the sweeping back roads of the Cape despite its dimensions. 

BMW will be offering just two derivatives at this time, namely the 730d and 740i. 

The 3.0-litre diesel model develops 195kW and 620Nm of torque. BMW claims an average fuel consumption figure of around 5.0 litres/100km. The 740i on the other hand uses a 3.0-litre turbocharged motor, which puts its 240kW and 450Nm to good use. Expect the 740i to hit 100km/h in around 5.5 seconds. BMW also claims a fuel consumption figure of 6.6 litres/100km

Model Engine Power Fuel consumption
730d 3.0-litre diesel 195kW/620Nm 5.0 litres/100km
740i 3.0-litre turbocharged  240kW/450Nm 6.6 litres/100km


This new BMW 7 Series is a huge leap forward when compared to the model that it replaces. It features groundbreaking technology that its competitors are lacking and it is impressive from a dynamic standpoint. Things such as the smart key and removable control Tablet at the rear are sure to be a hit for those who appreciate technology.

Even the key to the new BMW has a screen. It also gives drivers various options.

Posted by on Thursday, 28 January 2016

 The 7 Series lived up to its expectations. I just feel that in today's current market many customers tend to drive off in big luxury SUVs instead of stately saloons. 

Article written by Justin Jacobs
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