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Ford is going further


I RECENTLY attended Ford South Africas annual Go Further event in Sandton which not only showcases some exciting new models and technologies headed our way, it also gives the company a platform to inform media, dealer partners and affiliated parties about new business developments happening with in the blue oval.

Ford South Africa is holding its ground within our market and by looking at recent sales figures its popular Ranger bakkie is leading the fight. I went to the Sandton Convention Centre to get a sneak peak at some of Ford’s new models.

Here’s a list of what to expect in the coming months:

Ford Figo

The all-new Ford Figo is due in South Africa towards the end of this year. Ford reckons it is destined to be a compact-car champion by offering exceptional levels of style, feature-rich smart technologies and high levels of safety, while retaining the Figo’s established reputation for superb fuel efficiency and overall value.

The all-new Figo will be available in two body styles, a first for the Figo name plate. These include: the familiar five-door hatchback as well as a new four-door sedan, which previewed at the event.

The styling has been derived from Ford’s Kinetic 2.0 design language, as seen on the recently launched Ford Fusion and Focus. The more upmarket look is emphasized by the trapezoidal grille, complemented by a raked bonnet and bold, elongated headlamps. The interior is also completely new, with an attractive new design that provides high levels of comfort and space, allied with impressive quality and attention to detail. Ford will release engine details closer to the launch date.

Ford B-Max

The new Ford B-Max, which is being launched this week, in fact, features a unique design, superb fuel economy and an array of impressive small-car technology, making it one of the most advanced compact cars on the market. The B-Max is based on Ford’s global B-car platform – shared with the new Fiesta – the B-Max presents the company’s vision for a premium compact multi-activity vehicle (MAV), combining outstanding space and versatility within a smart and stylish exterior.

The Ford Easy Access Door System provides unobstructed entry and exit with hinged front doors and sliding rear doors integrating the central body pillars, rather than forming part of the body shell itself. Editor, Sean Nurse, will bring you more on the B-Max later this week.

Ford Ranger

The Ford Ranger has been a thorn in Toyota’s side for most of this year by snatching the title of South Africa’s top-selling bakkie. In fact, the Ranger was the best-selling bakkie for the first half of this year. Ford has managed to sell about 250 000 Rangers to date. The latest Ranger, launching at the end of this year, seems to bring with it an array of new technologies, which is sure to push that thorn even deeper into Toyotas side. Featuring an updated, more muscular front end, and a stylish, smart and functional new interior, the new Ranger builds upon a reputation of capability, innovation and comfort that has helped the Ranger to stand apart from traditional bakkies. The updated exterior has been combined with a stylish new interior that creates an even more comfortable, contemporary and car-like environment for the driver and passengers.

Strong horizontal lines run across the width of the cab, giving a sense of openness and framing the central eight-inch touchscreen. Behind the steering wheel, a new dual-TFT instrument cluster provides drivers with information about the vehicle, as well as entertainment and climate control details at a glance.

Ford Mustang

There are very few cars which have withstood the test of time and the Mustang is one of those. It embodies the word iconic and has a cult-like following that can almost be described as religious. However, we poor South Africans had to make do with seeing the Mustang at classic car shows or in movies. Not anymore! Ford is bringing the Mustang to South Africa. The local début of the stylish Mustang Cabriolet at the Go Further Africa 2015 event follows on from the Fastback, previewed last year.

Loaded with innovative technologies and delivering high levels of performance and style, the new Mustang is the next chapter in the life of one of the world’s most iconic cars. The stylish Cabriolet and sophisticated Fastback, both available with 320kW 5.0 V8 and 228kW 2.3 EcoBoost engines will arrive in SA in the very near future.

Focus RS

Probably the most anticipated super-hatch of this year, the Focus RS brings back true Ford performance to the man on the street. The all-new Ford Focus RS performance road car pioneers innovative Ford Performance all-wheel-drive, and delivers class-leading cornering speed for thrilling performance and unbridled driving enjoyment.

Focus RS introduces advanced performance technologies and is the first Ford RS equipped with selectable drive modes - including industry-first drift mode, as well as launch control. With a 2.3-litre EcoBoost engine delivering 257kW of power and 440Nm of torque, the high-performance road car features the most powerful Ford RS braking system ever.

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Article written by Justin Jacobs
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