You are here:

Ford’s new Figo lives up to “cool” name


Ford South Africa is on a roll, the Figo for example is the ninth new model that it has launched this year. Number ten will be the new Mustang which is coming up very soon. Back to the new Figo though, Ford aims to keep its current Figo target market with this all new model. I spent the day with the new Figo (which in colloquial Italian means “cool”) to see just what all the fuss is about.

The old model

The previous Figo was based on the previous Fiesta. This meant that customers knew what they were getting, just at a much lower price. The Figo was and still is a hit amongst anyone looking for a set of wheels. Be it students, moms or those looking for a good little retirement car. The car was renowned for its low cost of ownership. The new one is set to continue that value proposition which was offered by the previous model.

All about the looks

The new design has been brought more in line with the rest of the Ford family thanks to that Aston Martin-like front grille. The headlamps have been set back which gives the nose even more prominence. It is not as square as the previous model; this gives the cabin area a more spacious feel. There is also a sedan variant of the Figo which is sure to appeal to those wanting more space and practicality.


Check out the all-new Ford Figo. Sedan and hatch available with a choice of diesel and petrol engines as well as an automatic transmission.

Posted by on Friday, 20 November 2015

 At the rear the Figo hatch features wrap around tail lights and a well-defined tail gate which adds that extra style to the rear. There are some concerns with the styling though. Firstly, the rear does look like a competing Korean car and I also find the overall look to be slightly more feminine than boy racer which could limit its appeal.

It’s what’s on the inside that counts

The interior quality is much improved on the previous model. The dashboard is neatly laid with good quality materials throughout. Safety is also an important factor as the Figo now features driver and passenger airbags across the range. Space inside is ample considering the cars size however the rear luggage compartment is somewhat small compared to the previous model.


Ford is offering the Figo with three different trim levels: Ambiente, Trend and Titanium. The top spec Titanium features the familiar Sync system surrounded by a silver insert around the control buttons. There is also a small screen mounted to the top of the dashboard which displays relevant information. The Titanium also features electric windows all round. On the Ambiente and Trend models, Ford has introduced a rather clever device which they call MyFord Dock. A pop-up compartment on the top of the dashboard offers the ability to store, mount and charge mobile phones, MP3 players and satellite navigation systems, as well as for integrating these devices into the car’s entertainment system.

Power to the people

The new Figo is also offered with some nifty little engines, a 1.5-litre 82kW/136Nm, using 5.6L/100km sipping petrol and a 1.5-litre 74kW/215Nm Duratorq TDCi engine, which is not only claimed to use just 4.1l/100km it is also  the only diesel in the segment mind you. Ford has also decided to introduce an automatic transmission into the range in the form of its PowerShift 6-speed gearbox. The auto will only be available on the top spec petrol versions of both the hatch and sedan.

Final thoughts

The Figo is a fun little car to drive. It looks good and fells more premium than before. Sure I think the boys out there might find the styling a little more feminine but that does not detract from its quality. The Figo also features an array of new technologies and offers customers more than what meets the eye. I found the diesel Figo to be the pick of the bunch; you can’t beat a little bit of boost up at the reef, not to mention the economic benefits. Unfortunately, these benefits and technologies come at a price:

Model range

1.5 Ambiente Hatch  R158 900
1.5 Trend Hatch  R167 900
1.5 Titanium Hatch R181 900
1.5 Titanium Hatch PowerShift Auto R203 900
1.5 TDCi Ambiente Hatch R189 900
1.5 TDCi Trend Hatch  R199 900
1.5 Ambiente Sedan R160 900
1.5 Trend Sedan R169 900
1.5 Titanium Sedan PowerShift Auto R205 900

All models are sold with a four-year/120 000km warranty as well as a two-year/40 000km service plan.

Follow us on Facebook and Twitter for motoring news.

Article written by Justin Jacobs
You have an opportunity to be the first by writing a comment about this article. Ask a question or share your opinion!
Notify me via email when someone comments or replies
- Enter security code