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Seven reasons why the Jaguar F-Type Project 7 is awesome


Recently I attended the local launch of the Jaguar F-Type Project 7, a limited-run, hand built open-top version of the F-Type which was also an opportunity for the Jaguar Land Rover brand to introduce its Special Vehicle Operations (SVO) brand locally.

The SVO brand, in very basic terms takes standard Jaguar Land Rover products and fiddles with them until they’re even better. In the case of the Project 7 it’s all about performance and handcrafted aesthetics that pays homage to racing cars of the past. The SVO brand also does luxurious conversions to the likes of the Range Rover Sport and will even be beefing-up Land Rover products for some proper bundu bashing.

Here are seven things that you need to know about the Project 7:

  1. It’s rare- There will only be 250 of these all-aluminium bodied hand-made models produced and only 5 will be coming to the African continent. That makes this one of the most collectable cars currently on sale and surely a future classic.

  2. It has some fire power- There’s a 423kW/680Nm 5.0 litre supercharged V8 lurking under the bonnet which makes it good for 0-100km/h time of 3.9 seconds and a top speed of 300 km/h. The increased performance comes courtesy of a lower kerb weight as well as 19kW power increase versus the regular F-Type R model.

  3. It has real aerodynamics- There are carbon fibre bits everywhere that are in place to ensure optimal aerodynamic efficiency.These components together mean that the Project 7 generates 177% more downforce than F-Type Convertible at its top speed of 300km/h.

  4. It was unveiled by Mr. John Edwards- Yes, the Managing Director of Jaguar Land Rover Special Operations who came all the way from the United Kingdom for the launch. Mr Edwards said "Special Operations exists to develop a suite of products and services that enable our most discerning and enthusiastic customers to indulge their passion for our cars.” Judging by the attention to detail and quality, the project 7 definitely fits the bill for the SVO mission.

  5. It pays homage to the D-Type- The Project 7, like the D-Type from all of those years ago has a fairing behind the driver’s head along with a shorted windscreen, seating for two only as well as the roll-over hoops ensure that fans of Jaguars of old will have a fresh breath of nostalgia.

  6. It looks incredible- The vehicle is achingly pretty, there are carbon fibre additions such as the front splitter, side skirts, rear diffuser and a fixed rear wing along with gorgeous 20-inch alloy wheels. It was penned under Jaguar Director of Design, Ian Callum, from the sketch of a single-seater sports car.

  7. It’s a joy inside- This limited edition model gets race-inspired bucket seats finished in a diamond pattern, carbon-fibre veneer inserts on the console, an Alcantara steering wheel, machined aluminium gearshift paddles and bespoke treadplates with the Project 7 logo as well as a  specially numbered plaque, located between the two seats, signed by Ian Callum.

Article written by Sean Nurse
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