However, the Korean brand certainly has had a paradigm shift towards the premium market. Hyundai no longer want to be seen as a price-conscious brand and moving towards luxury is no easy task. But with the recently upgraded ix35, one realises just how far Hyundai has come in its short time.
Employing a new, two-litre petrol engine and a six-speed manual transmission, the ix35 has better power delivery and a more frugal heartbeat.
The drive quality remains unchanged and spotting the exterior changes as the vehicle cruises past might be tough. But with a sharp eye, you will notice the LED headlights and taillights have been updated, along with the front grille and roof side rails with panoramic sunroof.
In terms of ride quality, the ix35 delivers the same drive quality we’ve come to expect from this popular SUV. The new touches both inside and out make it a difficult value-proposition to ignore.
This rather large Korean certainly punches above its weight when it comes to tech and pricing and the segment it fights in. With its aggressive costing, Hyundai knows it has something special as it moves into the big leagues.