The latest model to wear the famed S-badge is no different. In black it’s a study in automotive villainy, but in a good way. I like the elegant design very much, but I adore the subtle sporty upgrades Audi has made to the S7, specifically. It doesn’t grab attention by being overly flamboyant or loud, but rather seeks the affection of those in the know. These understated additions are there so other aficionados can point appreciably at your wheels.
Not a fan of attention? Don’t worry. The S7 has a 4.0-litre bi-turbo V8 engine mated to Audi’s super-slick seven-speed S-tronic gearbox. This powertrain - also used by Bentley in the Continental GT - produces 309kW and 550Nm of torque – enough to propel the S7 to 100km/h in 4.7 seconds. What impresses even more is how effortlessly and elegantly the S7 can tap into its performance potential. There’s almost zero drama or noise to accompany the superb feeling of brutal acceleration. The only indication is the outlandish speed at which the needle moves around the speedometer and the embarrassed faces of the motorists you leave behind at the traffic light.
When you’re not using the power, the car deactivates four of its eight cylinders, reducing fuel consumption by up to 10 percent on the highway. In V4 mode, an Active Noise Control (ANC) system is activated, which removes unwanted sounds by broadcasting noise cancelling sounds via the S7’s sound system.
The harmonious blend of sportiness and elegance continues on the inside. The S7 features S-sport bucket seats with integrated head restraints. They are an absolute joy and by far the best pseudo racing seats I’ve ever come across.
Audi connect is also standard, which gives you access to navigation, Bluetooth connectivity and an MMI touchpad. The S7 can also be turned into a WLAN hotspot, which should keep the kids entertained for hours.
Audi quite rightly claims the S7 is a sports car for everyday life. When conditions allow, you can cover ground at an alarming pace, but its talents are not limited to sportiness alone. It dials down nicely and quickly transforms itself into a luxury barge that protects the driver from the hassles of everyday commuting.
I am very fond of the S7. I like the way it effortlessly hauls itself at the horizon in a comfortable, cosseting fashion. Most of all, I like the way it captures the essence of cool.