Sometimes leadership has its perks, and one of them this year is BMW's ultra-premium range driven by 'The Art of Leadership'. It showcases the BMW luxury range, which includes the redesigned BMW 7 Series. The 7 Series is quite smooth, powerful and self-assured and is aimed at the business-orientated leader who is always on the move.
In driving this refined vehicle, you can master every performance and feel every luxurious moment it offers. The BMW 7 Series Sedan stands for self-assured presence, exceptional performance and maximum comfort. The BMW 750Li, powered by a newly developed BMW TwinPower Turbo 8-cylinder petrol engine and with xDrive as standard, is quite simply created for assuming the leading position. The emotive language of the elegant design together with that special atmosphere of well-being in the interior, thanks to the supreme quality of details, individual styling options and technical innovations, make it the epitome of the BMW luxury class. Smoothness meets exclusivity. Luxury meets performance.
The BMW 7 Series Sedan has attributes of a strong character and impresses from the very first moment with its exceptional presence. The self-assured character is primarily underlined by the distinctive front. In the side, the vertical Air Breather emphasises the height of the vehicle. The interplay between the paint finish in Bernina Grey with shimmering amber effect creates an elegance that, when combined with the 20" wheels, delivers a statement of commanding dynamics. A greeting from the Welcome and Goodbye light staging beckons before you even enter your BMW. The interior welcomes you with exclusive, high-quality materials which, together with the innovative connectivity features, produce a hitherto unachieved ambience.
To further put The Art of Leadership campaign centre stage, we teamed up with CNN to shine a light on this ultra-premium model as well as to portray the stories and attitudes of some of the most remarkable creatives, artists and leaders of our time.
This was done through a unique series, made up of a 11 short films. These short films explore 'The Art of Leadership', focusing on each person's journey and how they inspire modern society. Each film in the series focuses on the core leadership values of BMW: responsibility, inner strength and independence.
One of the films portrays the world-renowned and highly successful DJ duo Dimitri Vegas & Like Mike. The branded content piece is set against the background of one of their concerts in Norway. This short film along with the others live on a mix of CNN International's platforms, across social media, digital and TV. The films will also feature on BMW's central brand website.
Original article from Car
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