Brace yourself: you’re in for an extravagant ride. BMW has raised the luxury stakes with the ultra-premium range for 2020. It’s all about 'The Art of Leadership': a drive that would inspire the audiences to believe and see success in themselves. That’s not all: most impressively, the campaign puts on display the breath-taking four-door M8 Gran Coupé sports car, a luxurious, sporty and agile car that exudes absolute power outside and luxury inside.
The BMW 8 Series Gran Coupé M Vehicles are remarkable sports cars with four doors. They combine the engineering skills of BMW M with the exclusivity of the BMW Luxury Class to deliver exceptional driving experiences with a flair for luxury. There are three formidable variants to choose from: the BMW M850i xDrive Gran Coupé offers a unique symbiosis of performance, efficiency and comfort; the BMW M8 Gran Coupé with M xDrive impresses with its highly exclusive ambience and dynamic character, and the most extravagant model in the range, the BMW M8 Competition Gran Coupé with M xDrive, delivers captivating performance and is the purest embodiment of high-performance luxury.
The progressive design of the BMW M8 Competition Gran Coupé impresses with its radically dynamic yet elegant contours. The result is an impressive four-door sports car that effortlessly communicates its luxurious character from every perspective. Using the finest materials and masterly craftsmanship, the interior presents the perfect symbiosis of pure sporting flair and exclusive luxury.
To further put The Art of Leadership campaign centre stage, we teamed up with CNN to shine a light on this ultra-premium model as well as to portray the stories and attitudes of some of the most remarkable creatives, artists and leaders of our time.
This was done through a unique series, made up of a 11 short films. These short films explore ‘The Art of Leadership’, focusing on each person’s journey and how they inspire modern society. Each film in the series focuses on the core leadership values of BMW: responsibility, inner strength and independence.
One of the films portrays the world-renowned and highly successful DJ duo Dimitri Vegas & Like Mike. The branded content piece is set against the background of one of their concerts in Norway. This short film along with the others live on a mix of CNN International’s platforms, across social media, digital and TV. The films will also feature on BMW’s central brand website.
Original article from Car
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