Audi South Africa won the top award at the 2003 Audi International Advertising Contest for their TV campaign "Vorsprung - Either you have it, or you don't".
Audi South Africa won the top award at the 2003 Audi International Advertising Contest (AIAC) for their TV campaign "Vorsprung - Either you have it, or you don't".
The three ads feature a clever snail that uses its shell to roll down a hill faster, a turtle that crawls under the sand to get to the beach and avoid hungry birds and a frog that leaps on the backs of other frogs to trap an insect. The “turtles, frogs and snails" campaign is from ad company Ogilvy & Mather.
"The Audi International Advertising Contest is an important tool of Audi's brand management," says Mike Glendinning, general manager of Audi sales and marketing.
This year's jury consisted of 11 experts who evaluated 242 entries from 24 international agencies. The jury included Sir Terence Conran (designer and architect), Michael Conrad (former chief creative officer of Leo Burnett Worldwide) and seven marketing managers from Germany, Greece, Norway, Italy, Peru and the United Arab Emirates.
After four rounds of judging, the South African television campaign was named the winner. It is the first time a television campaign has won after the AIAC winners in 2001 and 2002 came from the print category.
The jurors said the winner stood out because of the simplicity of the idea and the implementation as well as the consistency within the campaign.
The turtles version of the campaign also won a silver Loerie award in June.
What do you think of this ad campaign?
Original article from Car