Americans have developed a “delight survey”, to show which vehicles are loved the most by their owners. BMW came out tops, but see if you agree with their selections.
Americans just love their surveys, and now they have developed the “delight survey”, to show which vehicles are loved the most by their owners. Take a look and see if you agree.
The survey, called Total Delight Index (TDI), was devised by Strategic Vision, a US research organisation. The controversially-styled BMW 7-Series scored the most points overall while winning its category, luxury vehicles. BMW grabbed four awards.
"Delight is a more positive and more emotional response than simply excellent," said Darrel Edwards, Strategic Vision president.
"You can create an excellent vehicle without delighting the customer. When you do delight your customer, you create a strong emotional response that commits the customer to the product, brand or manufacturer. That leads to loyalty, when the customer chooses the brand whenever possible."
The index was calculated from the responses of more than 76 665 new-car owners who made their purchases between October 2001 and March of 2002. They had at least 90 days to experience their vehicles before they were surveyed.
"We're very pleased with the results of this survey," said BMW product manager Thomas Jefferson. “7-Series sales have been spectacular since its introduction last January, and this survey confirms what our customers have already indicated through their purchase decisions," he said.
Top two “delights” per category:
Small car: Honda Insight 593; Suzuki Aerio 569
Compact car: Chrysler PT Cruiser 587; Volkswagen Jetta 560
Mid-size car: Volkswagen Pass at 651; Nissan Altima 620
Larger car: Oldsmobile Aurora 515; Chrysler Concorde 485
Smaller speciality (less than R225 000): Mini Cooper 705; Volkswagen New Beetle 697
Mid-specialty car: Honda Accord Coupe 601; Mercury Cougar 578
Near-luxury car: BMW 3-Series 695; Lexus ES 300 686
Luxury car: BMW 7 Series 775, BMW 5 Series 764
Convertible (less than R300 000): Pontiac Firebird 638; Chevrolet Camaro 577
Convertible (more than R300 000): Audi TT 760; Lexus SC 430 751
Minivan: Honda Odyssey 458; Kia Sedona 452
Small SUV: Honda CR-V 542; Hyundai Santa Fe 536
Medium SUV: Land Rover Discovery Series II 537; GMC Envoy 532
Large SUV: Toyota Sequoia 602; Ford Excursion 559
Luxury SUV: BMW X5 710; Cadillac Escalade 681
Compact pick-up: Toyota Tacoma 464; Dodge Dakota 459
Full-size pick-up: Toyota Tundra 581; Dodge Ram 1500 570.
Original article from Car