Mercedes-Benz C-Class production passed the million-mark this week, less than three years after the model was launched.

Mercedes-Benz C-Class production passed the million-mark this week, less than three years after the model was launched.

The manufacturer said the production output of the current C-Class series, comprising saloon, stationwagon and sports-coupe models, set a new record as so many vehicles from a single Mercedes-Benz production series had never been manufactured in such a short space of time.

The millionth vehicle, a silver C 200 Kompressor, was handed over to its new owner by Jürgen Hubbert, member of the board of management of DaimlerChrysler AG, responsible for the Mercedes Car Group, and plant director Hans-Heinrich Weingarten in the Customer Centre at the DaimlerChrysler plant in Sindelfingen.

“To have produced one million C-Class vehicles in less than three years is a major achievement for our company,” said Hubbert. “It demonstrates the sustained success of a series that has played a major role in boosting sales at Mercedes-Benz. The one-millionth C-Class also underscores the sustained strategic success of our product offensive and the efficiency of the Mercedes-Benz Production System.”

Hubbert also said that the C-Class marked the first time the company had based a complete model family comprising saloon, station wagon and sports coupe on a single platform. “The success of the C-Class shows that we are pursuing the right strategy for the Mercedes-Benz brand - and we now intend to employ it for other production series as well,” he added.

Saloons and sports coupes from the C-Class series are manufactured at the DaimlerChrysler plant in Sindelfingen; saloons and station wagons at the DaimlerChrysler plant in Bremen. C-Class saloons for the right-hand-drive market are produced at the DaimlerChrysler plant in East London.

DCSA is also bidding for the contract to manufacturer the new generation of C-Class vehicles. The South African company is bidding for the W204 contract against the Bremen and Sindelfingen plants. A decision will be made in October.

Original article from Car