McCarthy Motor Holdings’ online used vehicle division, Call-a-Car, has moved its customer call centre to Cape Town.

McCarthy Motor Holdings’ online used vehicle division Call-a-Car has moved its customer call centre to Cape Town.


Lourens Botha, managing director of McCarthy On-Line, said the customer call centre – a non-core activity of the company – had been outsourced to the Dialogue Group, an international customer contact centre service provide.


Botha said the move was aimed at improving customer service, reduced turnaround times, increased speed of response and matching customer requirements with the stock on offer. The new call centre would offer improved service delivery in terms of call receiving, call follow-up, dealer follow-up and customer service levels.


“One of the main reasons for acquiring Dialogue Groups’ service (which includes a 300-seat customer contact centre) is that they are able to provide an efficient, controlled and intimate method of customer interaction”, said Botha.


Call-a-Car also recently launched a new-look website, which “offers more functionality such as vehicle finance calculators, vehicle comparisons and easier navigation”, Botha said.

Original article from Car