Kia Motors will show a brand new entry-level car at the Frankfurt Motor Show in September, aimed at “young and sporty” consumers.
Kia Motors will be showing a brand new entry-level car at the Frankfurt Motor Show in September, aimed at “young and sporty” consumers.
According to Kia, the five-door car has sporty, modern lines. It will be available in a four- and a five-seat version. The Korean manufacturer says it offers 157 litres of storage space with the rear seats up, while folding the seats down gives 882 litres of space.
It is available with 1,0-litre and 1,1-litre engines, with a choice of a five-speed manual and four-speed automatic version. The car has a width 1,6 m, length of 3,5 m and height of 1,48 m. Safety features include ABS, EBD and two airbags.
Its code name is the Kia Sa and its name will be revealedat Frankfurt.
"Our new A-class car offers a blend of contemporary styling and a full range of features. It is tailor-made for the active lifestyle favoured by the younger generation," says Kia Motors COO Yong-hwan Kim.
"You can’t tell young people what they want," says Kim, "they will decide for themselves. If we want to attract these buyers, we have to provide a great car at a price that is within their range."
Donghee Auto Company will build the new A-segment Kia on consignment at a new factory in Suhsan, a few kilometres from Kia’s Hwasung plant. Initial production will be 150 000 units per year, of which 88 000 will be export models. The sales potential for Europe on a 12-month basis is around 60 000 units.
Original article from Car