When Volvo and Legoland teamed up to promote driving safety to children and their parents, the only requirements were lots of patience and about 200 000 of the little blocks.

When Volvo and Legoland teamed up to promote driving safety to children and their parents, the only requirements were lots of patience and about 200 000 of the little blocks.

Organisers decided to build a full-scale Lego model of the Volvo XC90 sports utility vehicle, which was revealed at the New York Motor Show in January this year. At the same time a competition was launched by Volvo Cars North America (VCNA) to see who could guess the exact number of blocks used to build the life-size replica. Recently, it was revealed that exactly 201 076 blocks were used.

As part of the ongoing project to promote driving safety to children, the replica was also unveiled at the Volvo Driving School in Legoland California. Here children have the chance to learn to drive small electric-powered cars, with seatbelt safety being the main focus.

“Through Legoland, we are going to bring driving safety to children and parents alike. By encouraging safety as a learned behaviour at an early age, we will all benefit in the years ahead,” Vic Doolan, president of VCNA, said.

Original article from Car