The multi-million rand Maybach, a super saloon from DaimlerChrysler, is seemingly under pressure as a top executive admits to its “unrealistic” sales targets.

The multi-million rand Maybach, a super saloon from DaimlerChrysler, is seemingly under pressure as a top executive admits to its “unrealistic” sales targets.

Years of industry scepticism about the brand’s solidity has been confirmed with the company admitting that it would not be reaching its sales targets. Maybach director of sales and marketing Leon Hustinx told that around 600 cars were delivered to customers last year. Comparing the number sold with the projected figure of 1 000, he said the target was “unrealistic”.

DaimlerChrysler describes the Maybach as an automotive masterpiece that heralds a new dimension in exclusivity, luxury, comfort and cutting-edge technology. One of the problems identified by DaimlerChrysler, though, is that the brand is relatively unknown outside Germany.

Currently under development, the Maybach 53, a smaller version, has been put on hold until the company’s finances improve. However, 5,7-metre long Maybach 57 could be yours for about R3,5 million or, for an extra R 500 000, you could acquire the 6,2-litre flagship 62.

With over two million ways to equip the vehicle, owners can also be assured that their Maybach will be fitted out to their exact requirements.

CARtoday.com spoke to DaimlerChrysler SA's dedicated Maybach sales and service division personal liaison manager Roger Tobler about the brand in South Africa. Tobler is solely responsible for taking care of the customer – from the original query on Maybach right through to delivery of the vehicle and the management of its servicing requirements.

Not at liberty to discuss the Maybach’s sales figures, he did say that there had been “lots of interest in the vehicles, with the first one being delivered in three weeks.”

About DCSA’s sales projections for the Maybach, he said that there was no real forecast since all Maybachs were made to order. Tobler said it was expected that two to three vehicles would be ordered every year.

Original article from Car